Catherine Gutierrez

Catherine Gutierrez is a seasoned marketing executive with 20 years of experience scaling fitness and wellness brands. She has led growth strategies for top fitness SaaS companies, increasing revenue by 168% at Wodify and driving $320M ARR at ABC Fitness. As the founder of The CMO Agency, she specializes in brand storytelling, acquisition marketing, and retention strategies that turn fitness businesses into industry leaders. Catherine has worked with gym franchises, subscription-based wellness brands, and fitness tech companies, optimizing customer acquisition costs and maximizing revenue growth. She thrives at the intersection of fitness, technology, and business, leveraging AI, automation, and data-driven insights to fuel expansion. With deep expertise in scaling memberships, enhancing retention, and building powerful fitness brands, Catherine helps companies unlock their full growth potential.